Michael Urban Michael Urban

When Marketing Races Past Operations

Watch a NASCAR race and you might notice stock cars circling the track behind a pace car. It’s the least exciting part of the race. No one watches NASCAR or F1 to see fast cars make four left turns at 45mph.

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Michael Urban Michael Urban

Fortune Favors Action Over Information

“Are cake doughnuts fried or baked?”

I was sitting in my parent’s living room and volunteered the question to my mom as she walked up a staircase nearby.

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Michael Urban Michael Urban

Why I Started a Doughnut Shop

In 2014, I started a doughnut shop. If you had told me 20 years ago that I would leave a good corporate job to make and sell doughnuts, I would have thought you were crazy.

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